Photography by Kristen Lindesay
Penny Sage is an independent clothing label based in Tāmaki Makaurau Auckland, founded by designer Kate Megaw. Each collection comes from her love of clothes and the joy of getting dressed. Every piece is made locally in Aotearoa New Zealand, with careful attention to fabric, construction, and detail. Collections are small and thoughtful, known for their colour, fit, and ease. You can find Penny Sage online, at the Grey Lynn store, and through a handful of stockists around Aotearoa.
Embroidered flower designed by Marta Buda and embroidered locally by Doug's Embroidery (2024)
We mostly work with natural fibres like silk, cotton, linen, and wool for their feel, quality, and longevity. Other fibres are used occasionally, chosen for their unique properties or sense of nostalgia. Deadstock fabrics are sourced from local suppliers, and specialty materials come from Japan, Korea, India, and China. Wherever possible, trims are sourced locally. We often collaborate with local artists on custom prints and embroidery.
Cosmos print designed by Marta Buda, printed by Auckland Fabric Printers Ltd (2023)
Every Penny Sage piece is made locally in Aotearoa New Zealand by a network of talented cutters, sewers, knitters, pressers, and other skilled makers. All of the work happens within 30km of our Grey Lynn studio, where all designing, patterning, and toile making take place.
598 Great North Road, Grey Lynn, Tāmaki Makaurau Auckland
The Penny Sage store is located at 598 Great North Road, in a historic block of shops in Grey Lynn, Tāmaki Makaurau. Alongside the Penny Sage collection, the store carries a small selection of clothing, homeware, and jewellery that we personally love and use, from makers in Aotearoa and abroad.